About Us

Jonas Goring is a former practicing veterinarian, sales professional, technical services specialist, and marketing executive with global experience working in Canada and Europe. Jonas has extensive experience launching new products, managing commercial teams and driving productivity through data driven insights. Through his work with Animalytix, he enjoys finding solutions to the challenges faced by animal health manufacturers and veterinarians. Jonas is a graduate of Concordia University (BSc) in Montreal and holds advanced degrees from Université de Montréal (DVM) and Queen's University in Kingston (MBA).

Tim brings over 20 years of experience in the animal health industry to DVMetrics. Most recently having 10 years of market research experience working for GfK/Kynetec, a global market research company as a Vice President and a Director, focused on syndicated animal health reporting. Prior to joining this global market research company, he worked for 10 years for two major global animal health manufacturers in the sales and marketing services role while also serving on the board of directors and as US validation cmte. chair for CEESA (International Animal Health Study Association) as well as a co-chair for the US AHI EDI Project. Tim also has 20 years of specialty retail/ecommerce sales, replenishment and management experience.

George comes to DVMetrics from North American Compendiums, where he spent 15 years as the production manager and desktop publisher for the Compendium of Veterinary Products. He also maintained the electronic media delivery systems and his duties included providing support and service for clients, troubleshooting, and resolving technical issues. George earned a diploma in Media Arts from Sheridan College, where he studied the art and psychology of the modern media.

Travis Meredith holds a unique insight of the animal health market that encompasses over 15 years and the scope of the animal health supply chain. He has successfully launched new products into the companion animal, equine, and cattle markets for companies ranging from venture backed start-ups to global manufacturers as well as owned and operated multiple companion animal and equine veterinary practices. He also has effectively guided several new stage animal health ventures through both the investment and product development processes. Travis holds a DVM from Texas A&M University, residency training at The University of Pennsylvania, and an MBA from the University of North Carolina.

Shirley's background includes experience with teaching surgeries, working for over 4 years as a Registered Veterinary Technician (RVT) in a small animal practice, over 12 years at the University of Guelph's Ontario Veterinary College, and in various RVT positions in large and small animal clinics. This was followed by 16 years as Editor of the Compendium of Veterinary Products (CVP), as well as Technical Editor for The RVT Journal, a CE journal for Canadian RVTs. In addition to other responsibilities at DVMetrics. Shirley and a team of RVTs are also working to expand essential data elements within the DVMetrics master data to better provide for client queries.

Joelle's background includes 12 years as a Veterinary Technologist in the Animal Health industry (regulatory + research) and 10 years in Information Technology. Joelle was part of the team that developed the Low Risk Veterinary Health Products (LRVHP) interim notification program and participated in the launch of that initiative within Health Canada in 2017. Her role as the Client Experience Manager is to ensure DVMetrics delivers an exceptional client experience for subscribers and to the Company’s customer-facing initiatives.